Goji Bottle. Goji Juice. Goji Berry.

Goji's History

Until recently Goji was unknown to the west but its health benefits are embedded in centuries of Asian history. Today, science is just beginning to unlock the secret of the Goji and its polysaccharides.

Goji's Secret - The Master Molecules

Because of recent research, we now know why these berries have been regarded for thousand's of years as an unsurpassed longevity, strength-building, and stamina-building food.

We've discovered the Goji berry's four unique polysaccharides (LBP-1, LBP-2, LBP-3, and LBP-4) function as directors and carriers of instructions for efficient cellular communication. In 1999 the nobel peace prize was rewarded to Günter Blobel for his study of cellular communication. Science is starting to show that Goji's polysaccharides are key to the smooth functioning of virtually every cell in the human body. This has earned them the nickname, "Master Molecules."

Additionally Goji is loaded with other nutrients. It has more vitamin C than oranges (per weight), the highest antioxidant carotenoids levels (beta-carotene), 21 trace minerals, 18 different amino acids, vitamins B1, B2, B6, E, and four unique polysaccharides. Goji Juice is becomming the most important nutritional discovery of our generation.


Legendary Health Benefits

Many of the legendary health-giving properties of the Goji (Lycium barbarum) are today being confirmed and validated in modern scientific studies from major universities around the world, opening the door to even more far-reaching benefits. For the lastest research, click on the pubmed link below.

Over 70 Lycium barbarum studies have already been published in renowned health journals, including:

  • Chinese Herbs
  • Hygiene Research
  • Chinese Stomatology
  • International Immunopharmacology
  • China Pharmacology and Toxicology
  • Journal of Chinese Herbal Medicine
  • Journal of Ethnopharmacology
  • Online Medical Studies at PubMed.gov Search for "Lycium Barbarum" to see the latest medical articles.